Apurva Purohit is the President of the Jagran Group, one of India’s largest multi-media conglomerates. As part of her mandate she handles the group’s portfolio across several verticals including print, radio, digital and outdoor. She was responsible for one of the most significant M&A’s in the media space last year when, Radio City which she ran successfully for a decade; got acquired by the group.
In the decade she ran Radio City for IVFA, one of India’s leading private equity funds, the network became among the largest (4x its original turnover) and most profitable networks in the FM industry. Radio City was also judged as one of the Top 20 places to work in across several industries in the Great Place to Work Survey 2015.
She is an Independent Director on the boards of Mindtree Ltd, a global information technology solutions company with revenues of over USD 430 million and Meru Travel Solutions Ltd, India’s first radio cab service.
Apurva’s experience ranges across partnering private equity players in building superior organizations and creating valuable businesses, and handling media businesses and brands. She has been part of the television space where she worked with BCCL & Zee Telefilms and has launched successful TV brands like Zoom, India’s first lifestyle channel, fashioned the re-launch strategy for Zee TV and launched one of the largest media buying agencies in the country, Lodestar.
She is also the author of the national best – selling book “Lady, You’re not a Man” – the Adventures of a Woman at Work. Through the book Apurva talks to men and women in the work force offering practical advice on how to be successful and happy at home and at work, through emotional intelligence and maturity in managing relationships both with oneself, and with others.
She lectures extensively on “Leadership Skills”, “The Diversity Triad – How to Cope with the Challenges Working Women face “ and “Building Great Places to Work”